Best Articles of the Week! Easter Edition

Posted by Melanie Angel

Apr 14, 2017 9:20:09 AM

Easter is a special time. Kids dress up in their fanciest clothes, all of the candy comes in pastel colors, and we as a society collectively pretend that whole bunny-egg thing makes sense.

And, oh, the email puns! So many "Hoppy Easters!"

 

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Topics: Email Marketing, Industry News

How to Maximize Your Email ROI, Part I: The Email List

Posted by Melanie Angel

Apr 12, 2017 9:14:33 AM

Surely you’ve seen all the wildly differing statistics about email’s returns. “Email has a 3800% ROI!” “Actually, email’s ROI is 4300%!” “No, email is a perpetual motion ROI device that generates infinite revenue from thin air!”

People have different ideas about just how big the returns are from email, but everyone who’s delved into email marketing agrees: it works, and it works well.

No doubt email’s revenue potential outpaces any other digital marketing means, but it doesn’t happen by magic. It takes informed strategy and measured effort on behalf of you, the email marketer. In this three-part blog series, we’ll explore how to maximize your email ROI at each step of the email process: the email list, the email itself, and the email send. By the end of this riveting email marketing trilogy, we’ll have a solid program foundation, a path to profitability, and maybe even a deal with the studio to make three more.

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Topics: List Growth, ROI

Best Articles of the Week! MLB Opening Day Edition

Posted by Melanie Angel

Apr 7, 2017 10:23:07 AM

This week marked Opening Day for the great American pastime: not sending email, the other one. Baseball! Major League Baseball is here again, sending us back on our way down a fun-filled 162-game season that we’ll probably just wait and binge-watch the week before playoffs start.

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Topics: Email Marketing, Industry News

Email: The Original Snapchat of Digital Marketing

Posted by Melanie Angel

Apr 5, 2017 9:29:35 AM

Okay, hear me out.

Social media platforms haven’t been shy about copying Snapchat’s features lately. In fact, many brands (Snapchat included) made fun of those copycats in their April Fools’ Day pranks this year. So with everyone rushing to out-Snapchat Snapchat, they’re obviously the cool kid that everyone wants to be right now. Right?

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Topics: Email Marketing, Responsive Design, Gmail

Best Articles of the Week! April Fools’ Day Edition

Posted by Melanie Angel

Mar 31, 2017 10:59:30 AM

For some, April Fools’ Day is a joyous, fun-filled day of mischief and mayhem. Other people believe that the only successful prankster is April Fools’ Day itself, which manages to trick people year after year into thinking their pranks are actually funny.

Rest assured, there are no pranks here. We come bearing neither cans of fake snakes nor Ashton Kutchers lurking behind our corners, just 5 of the best articles of the week from the email marketing world. Read, learn, and just say no if someone offers you a stick of gum tomorrow.

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Topics: Email Marketing, Industry News

Should Publishers Use Email Newsletter Personalization?

Posted by Melanie Angel

Mar 29, 2017 3:12:13 PM

In their quest to deliver hyper-relevant, highly actionable content, email marketers have made 1:1 personalization the goal. While personalized email can work for ecommerce and other industries, digital publishing’s unique problems complicate the personalization question, as we've talked about before.

Like retailers, publishers use email to build audience relationships and sell subscriptions, but for many companies, the email newsletter is the product itself. Newsletters in the publishing & media space have succeeded largely by prioritizing specialized content and strong voices over personalization; however, a recent Reynolds Journalism Institute study claims publishers should start considering the opposite.

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Topics: Personalization, Publishing

Best Articles of the Week! Peanut Butter & Jelly Edition

Posted by Melanie Angel

Mar 24, 2017 10:08:30 AM

This week, ESPN set the Internet ablaze by revealing the NBA’s secret addiction...to peanut butter & jelly sandwiches. For nearly a decade, pro basketball players have been scarfing down sandwiches at a blistering pace before, during, and after games.

What is it about the humble PB&J that brings 7-foot centers to their knees without a fix? Is it the quick burst of energy? Is it the addicting sweet & salty combo? Or is it just the comfort of a childhood culinary classic? PB&Js might not seem like much, but their unparalleled punch is keeping an entire league afloat...all for less than 70 cents per sandwich.

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Topics: Email Marketing, Industry News

Another "Spring Cleaning Your Email Marketing Program" Post

Posted by Melanie Angel

Mar 22, 2017 12:25:37 PM

Every email marketing blog has a “spring cleaning” post. It’s a timely way to compile tons of email tips in a single place, and all those cleaning terms just lend themselves so handily to email marketing! Scrubbing! Refreshing! Segmentation(?)!

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Topics: Email Marketing

Best Articles of the Week! St. Patrick’s Day Edition

Posted by Melanie Angel

Mar 17, 2017 10:35:06 AM

If you’re reading this, happy St. Patrick’s Day! Or, perhaps for some readers, “Happy Day After St. Patrick’s Day, Can We Get You Some Advil and Gatorade?”

For those of you skipping the festivities -- whether it’s because you’d rather be productive or even if you’re just scared to go out because your green pullover is dirty -- you can always stay in and read a few of the best articles of the week from the marketing world.

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Topics: Email Marketing, Industry News

Sticking the Landing: How to Create Winning Email Closings

Posted by Melanie Angel

Mar 16, 2017 11:52:35 AM

Is there anything so awe-inspiring as a twisting, tumbling, triple-backflipping gymnastics routine? Their captivating performances are fantastic and fearless throughout, but when it comes down to it, what really matters is the ending. A flawless floor routine can be undone by a missed landing, making the difference between medalling and going home empty handed.

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Topics: Email Marketing, Email Copy