Best Articles of the Week! Peanut Butter & Jelly Edition

Posted by Melanie Angel

Mar 24, 2017 10:08:30 AM

This week, ESPN set the Internet ablaze by revealing the NBA’s secret addiction...to peanut butter & jelly sandwiches. For nearly a decade, pro basketball players have been scarfing down sandwiches at a blistering pace before, during, and after games.

What is it about the humble PB&J that brings 7-foot centers to their knees without a fix? Is it the quick burst of energy? Is it the addicting sweet & salty combo? Or is it just the comfort of a childhood culinary classic? PB&Js might not seem like much, but their unparalleled punch is keeping an entire league afloat...all for less than 70 cents per sandwich.

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Topics: Email Marketing, Industry News

Another "Spring Cleaning Your Email Marketing Program" Post

Posted by Melanie Angel

Mar 22, 2017 12:25:37 PM

Every email marketing blog has a “spring cleaning” post. It’s a timely way to compile tons of email tips in a single place, and all those cleaning terms just lend themselves so handily to email marketing! Scrubbing! Refreshing! Segmentation(?)!

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Topics: Email Marketing

Best Articles of the Week! St. Patrick’s Day Edition

Posted by Melanie Angel

Mar 17, 2017 10:35:06 AM

If you’re reading this, happy St. Patrick’s Day! Or, perhaps for some readers, “Happy Day After St. Patrick’s Day, Can We Get You Some Advil and Gatorade?”

For those of you skipping the festivities -- whether it’s because you’d rather be productive or even if you’re just scared to go out because your green pullover is dirty -- you can always stay in and read a few of the best articles of the week from the marketing world.

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Topics: Email Marketing, Industry News

Sticking the Landing: How to Create Winning Email Closings

Posted by Melanie Angel

Mar 16, 2017 11:52:35 AM

Is there anything so awe-inspiring as a twisting, tumbling, triple-backflipping gymnastics routine? Their captivating performances are fantastic and fearless throughout, but when it comes down to it, what really matters is the ending. A flawless floor routine can be undone by a missed landing, making the difference between medalling and going home empty handed.

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Topics: Email Marketing, Email Copy

Best Articles of the Week! March Madness Edition

Posted by Melanie Angel

Mar 10, 2017 11:57:46 AM

Ah, March Madness! A much-needed break from those other 11 totally normal, not mad at all months of the year. March Madness kicks off this weekend with Selection Sunday, when the NCAA announces which teams will fight to face off in the Final Four. Good at basketball and alliteration? The talent in the American university system knows no bounds.

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Topics: Email Marketing, Industry News

Marketing Emails: What Readers Really Think

Posted by Melanie Angel

Mar 8, 2017 2:24:59 PM

As an email marketer, you’re used to hearing misconceptions about your profession. “So you’re a spammer?” “Email? What, do you send out VHS tapes too?” “Okay but seriously, you’re just a spammer, right?

So with all the confusion surrounding email, you would think marketers would be more receptive to what audiences really think of the marketing emails they receive. Nevertheless, some of the conventional knowledge about what resonates with audiences contradict what audiences themselves say about email.

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Topics: Email Marketing

Best Articles of the Week! (Don’t Worry, They’re Right; We Checked)

Posted by Melanie Angel

Mar 3, 2017 12:20:01 PM

Sometimes mistakes happen. The barista gets your order wrong. The barista spells your name wrong. The barista tells you, “This is a Starbucks; you can’t practice your breakdancing here.”

Wow, 0 for 3 for that barista, huh?

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Topics: Email Marketing, Industry News

Email vs. Ad Blockers: The Feel-Good Hit of the Summer

Posted by Melanie Angel

Mar 1, 2017 2:34:01 PM

Read in the right voice, the battle between ad blockers and publishers sounds like an action movie: a thriving publishing industry is at peace until an onslaught of lethal ad blockers threatens to destroy their very way of life. Throw in Dwayne “Ad Block” Johnson, and you’ve got the formula for a summer blockbuster that critics will call, “well, at least my kid enjoyed it.”

Adblockalypse, coming June 2017.

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Topics: Email Marketing, Ad Blocking

Best Articles of the Week! Pineapple on Pizza Edition

Posted by Melanie Angel

Feb 24, 2017 9:31:15 AM

There are some things that shouldn’t work together in theory, and yet they combine to form a magical force for good greater than the sum of its parts. That new Martha Stewart and Snoop Dogg show? Delightful.

And some things just don’t work together at all, no matter how hard you try. Rap/country crossovers. Bright, unnatural colors and ketchup. And pineapple on pizza.

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Topics: Email Marketing, Industry News

What Pokémon Go Can Teach Us About Email Re-Engagement Campaigns

Posted by Melanie Angel

Feb 21, 2017 1:00:00 PM

For a while, Pokémon Go was everywhere. Kids were outside again, adults were kids again, and the immersive augmented reality experience almost made us forget how weird the rest of 2016 was. Then, as quickly as it started, it seemed to go away. Suddenly, nobody was playing Pokémon Go. Journalists declared it dead. Niantic’s attempts to win back users seemed futile.

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Topics: Email Marketing, Email Re-engagement