Lessons on The Adaptability of Email, From The Nintendo Switch

Posted by Todd Swoope

Jan 17, 2017 2:05:00 PM

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Topics: Email Marketing, email program

Back to the Future IV: The Evolution of Email Marketing

Posted by Melanie Angel

Jan 11, 2017 2:16:21 PM

If 2016 was the year that will go down in the history books for testing our patience for the term “dumpster fire” (no matter how accurate it was at all times always), 2017 is already shaping up to be a year of unparalleled technological advances.

A Keurig for cocktails! A Nintendo where the controller comes apart, and it’s supposed to do that! And most importantly of all, a time machine!

That’s right.

Granted, it’s not perfect yet. It’s not encased in a gull-winged sports car. It can’t fly. And it can only travel through the history of email marketing. Okay, fine, it’s just this blog post.

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Topics: Email Marketing

10 Totally Accurate Email Marketing Predictions Guaranteed to Come True in 2017

Posted by Melanie Angel

Jan 6, 2017 11:18:25 AM

If there’s one thing that the end of 2016 has brought us, it’s the sweet smell of relief an abundance of predictions about 2017. Try to read all of them, and you’ll be reading straight into 2018. Fortunately for you, we’ve come up with the only 10 email marketing predictions you’ll need.

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Topics: Email Marketing

Best Email Ever! Meet Poncho the Weather Cat

Posted by Corey Duncan

Jan 3, 2017 4:00:00 PM

Depending on where you live, weather updates can make or break your plans. Like many others, I find myself continually turning to my weather app on my iPhone to give me the daily update. It’s great in a pinch, but there are so many other critical pieces of information that I wish I had at my disposal.

That’s where Poncho the weather cat comes in.

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Topics: Email Newsletters, Email of the Month, Email Copy

2016 in Review: Email Marketing Edition

Posted by Melanie Angel

Dec 30, 2016 12:28:27 PM

If you’re reading this, you made it through 2016. That, or you're a ghost with a keen interest in email marketing, which is pretty cool too. Either way, congratulations! After such an emotionally exhausting year, you may be wondering, “Were things as bad as they seemed?”

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Topics: Email Marketing, Email Trends, Ad Blocking

Connecting with Your Email Audience Like Ferris Bueller

Posted by Melanie Angel

Dec 21, 2016 1:05:00 PM

Everyone’s trying to connect with their audience.

Without that relationship, you’re just Ferris Bueller’s teacher, reciting economics to a disinterested few who can only wonder whether the Depression he’s talking about is world history or personal experience. With no connections to Ben Stein or his message, most of his audience has checked out (in fact, some don’t even bother showing up). Would Ferris have taken that day off had there been a more engaging explanation of the Smoot-Hawley tariff in store for him? Of course not!

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Topics: Email Marketing, Audience Development, Publishing

Email and Christmas: Revamping Holiday Movies with the Magic of Email

Posted by Todd Swoope

Dec 14, 2016 2:38:46 PM

What if?

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Topics: Email Examples

How the Grinch Stole Your Holiday Email Marketing Campaign

Posted by Melanie Angel

Dec 8, 2016 10:04:00 AM

Something about How the Grinch Stole Christmas doesn’t quite add up. Did The Grinch really rob Whoville of their holiday spirit just because his heart was too small? I’m no doctor, neither medical nor Seuss, but surely no Who with a heart defect would scale a mountain just to heave his holiday haul into oblivion.

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Topics: Email Marketing, Holiday Email

Win Your Email Marketing Championship Using Fantasy Football Wisdom

Posted by Todd Swoope

Dec 6, 2016 11:01:00 AM

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Topics: Email Campaign, Email Trends

Best Email Ever! Disney Gets Strange

Posted by Corey Duncan

Dec 1, 2016 5:09:00 PM

 

Email design is archaic on its best days. There has been little progress with email design compared to other mediums and technology/devices over the last 20 years. So when something new and different comes along you’re nothing short of amazed. Email geeks like myself are always looking for new and interesting ways to make your messages stand out in the inbox. This week’s BCE! example blew my mind in ways I haven’t experienced since my first Jimmy Buffett concert.

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Topics: Email Newsletters, Email Copy