Best Articles of the Week! Pineapple on Pizza Edition

Posted by Melanie Angel

Feb 24, 2017 9:31:15 AM

There are some things that shouldn’t work together in theory, and yet they combine to form a magical force for good greater than the sum of its parts. That new Martha Stewart and Snoop Dogg show? Delightful.

And some things just don’t work together at all, no matter how hard you try. Rap/country crossovers. Bright, unnatural colors and ketchup. And pineapple on pizza.

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Topics: Email Marketing, Industry News

What Pokémon Go Can Teach Us About Email Re-Engagement Campaigns

Posted by Melanie Angel

Feb 21, 2017 1:00:00 PM

For a while, Pokémon Go was everywhere. Kids were outside again, adults were kids again, and the immersive augmented reality experience almost made us forget how weird the rest of 2016 was. Then, as quickly as it started, it seemed to go away. Suddenly, nobody was playing Pokémon Go. Journalists declared it dead. Niantic’s attempts to win back users seemed futile.

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Topics: Email Marketing, Email Re-engagement

Best Articles of the Week! Cheap Candy Edition

Posted by Melanie Angel

Feb 17, 2017 11:37:19 AM

That special day in February always seems to sneak up on you. No, not Valentine’s Day. Not even the day after Valentine’s Day, the day when the heart-shaped candy goes on sale.

It's that day after the day after Valentine’s Day, when you’re nursing the candy hangover from your day of indulgence in discounted candy. You don’t mean to finish that whole bag. You never do. But you can’t stop eating conversation hearts until you get one that says “FAX ME.” That’s the rule, right?

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Topics: Email Marketing, Industry News

Email: A Communication Dynasty

Posted by Todd Swoope

Feb 15, 2017 10:03:14 AM

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Topics: email program

Best Articles of the Week! Shark Jumping Edition

Posted by Melanie Angel

Feb 10, 2017 11:21:06 AM

Ever since Fonzie literally jumped the shark in that infamous episode of Happy Days, shark-jumping has become synonymous with failure, ill-conceived antics, and a general decline in quality. Honestly, that’s kind of an insult to people who actually jump over sharks. It’s no small feat. Think about how much bravery it takes to step out into uncertain waters, stare death in the face, and wear form-fitting bodysuits.

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Topics: Email Marketing, Industry News

ROI Killed the Video Star: Combat Social Media Algorithms with Email

Posted by Melanie Angel

Feb 9, 2017 3:05:00 PM

In 1980, The Buggles lamented the death of radio with their classic one-hit wonder, “Video Killed the Radio Star.” Nearly 4 decades later, despite the persistence of internet radio, satellite radio, and a constant stream of dudes asking you to check out their sports podcast, video is still seemingly taking prisoners: one writer even declared last year the onset of the “post-writing web.” What does that mean for publishers?

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Topics: Social Media, ROI

The Mother of All Email Marketing Best Practices

Posted by Melanie Angel

Feb 7, 2017 2:30:00 PM

Email best practices: They’re why you get out of bed in the morning and they’re why you can’t wait to collapse into bed at night. They’re why, when you finally drift off, even your dreams are CAN-SPAM compliant. No three-headed dream monster enters your nightmares without an unsubscribe link on its tail. The best practices keep you safe and sound.

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Topics: Email Best Practices

Best Articles of the Week! Big Game Edition

Posted by Melanie Angel

Feb 3, 2017 10:17:29 AM

It’s here! It’s that week of the year when people start obsessing about commercials, snack food, and some cryptic event reporters refer to only as the “Big Game.” Well, we did some research, and it turns out that “Big Game” is actually referring to a little thing called the Super Bowl.

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Topics: Email Marketing, Industry News

Guest Post: The Elements of Great Email Marketing, by Captain Planet

Posted by Melanie Angel

Feb 2, 2017 9:20:38 AM

Here at PostUp, we like to bring in outside voices to get a global perspective on email marketing. That’s why a guest post from the world’s most earth-conscious, classically-coiffed superhero was a no-brainer. Letting Captain Planet blog for us allowed us to hang out with a hero, provided us with expert insight, and it was the only way we could get him to stop making “planet” puns out loud. Seriously, our “planning” meeting was insufferable.

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Topics: Email Deliverability, Email Marketing

Best Articles of the Week! Robot Apocalypse Edition

Posted by Melanie Angel

Jan 27, 2017 9:16:45 AM

We’ve been hearing a lot about the whole “robots are stealing our jobs” debacle.

Robots can drive our cars, serve our food, and even win our game shows. At this rate, robots will soon pose a threat to the human workforce in a way we haven’t seen since Mattel introduced us to Barbie: Really, Barbie? You’re an astronaut and a veterinarian? When you’re done babysitting Skipper, can you get back to your side gig as President and save some jobs for the rest of us?

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Topics: Email Marketing, Industry News