Back to School Subject Lines You'll Want to Steal

Posted by Jasmine Kyles

Aug 22, 2016 2:00:00 PM

It’s that time of year again! We are getting back into normal routines and school is back in session. With all the activity surrounding school and fall activities, we have compiled a list of our favorite back to school subject lines.

Back to school deals work great in retail, but can also be applied to starting new routines or fall activities. According to the National Retail Federation, more than 80 percent of back-to-school and college shoppers will take advantage of free shipping, and more than half will buy online and pick up in-store. Using the right subject line lets your audience know you’re thinking of them, and are offering them something cool for the season to boot! And now for our favorite tips and subject lines to get your email campaigns flowing.

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Topics: Email strategy, Email marketing, subject lines

Earn a Gold Medal in Olympics-Watching

Posted by Madisyn Collier

Aug 11, 2016 11:35:00 AM

If you’re reading this blog post, then the odds are good that you are not, in fact, competing at the Olympics this week. (Or, maybe you’re catching up on the latest in email marketing while stretching for your next event -- who am I to judge?)

In any case, YOU deserve a gold medal. So, bring the same dedication and vigor to the (coffee) table, and go for the gold -- in Olympics Watching.

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Topics: Email marketing, Audience Development, olympics

Why Video is a Must-Have in Your Email Strategy & How to Pull it Off

Posted by Renee Chemel

Aug 9, 2016 7:30:00 AM

Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting.

But, is it in your email?

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Topics: Email strategy, Video In Email

Email Marketing in a Social World

Posted by Madisyn Collier

Aug 3, 2016 11:30:00 AM

Dearly Beloved,

We reconvene this week to discuss the ongoing death of email. You may be under the impression that social media has email’s blood on its hands, but The Daily Dot has us convinced that the two may actually become good friends indeed.

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Topics: Email marketing, Social Media, podcast

Where Are Your Subscribers? 5 Simple Steps to Re-Engagement

Posted by Caitlin Vogt

Aug 2, 2016 2:20:00 PM

It's frustrating when you have inactive subscribers playing hard to get. The email addresses are valid, and the users have not expressed outright disinterest by unsubscribing. It's that this particular audience is detached from your emails, making it a challenge to win them over. You are not ready to let them go, so your destiny is clear. Here are some simple steps that will woo your subscribers into staring at their inbox, doodling your initials, and yearning for your emails!

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Topics: email re-engagement, inactive subscribers, reactivation campaign

July’s Best Email Ever: Killer Pigeons, Killer Design

Posted by Corey Duncan

Jul 29, 2016 7:30:00 AM

This month’s Best Email Ever! comes from Redbubble, which quotes itself as “… the finest and most diverse creative community and marketplace on the interlink.” With tons of original, creative, beautiful, interesting products ranging from wall art to iPhone cases, it truly is the perfect place for creative artists to showcase their talents.

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Topics: Email strategy, Email Design, Email of the Month

10 Audience Development Hacks from Mr. Robot

Posted by Madisyn Collier

Jul 28, 2016 10:51:05 AM

The scorching summer TV series Mr. Robot is back, and the hacks are bigger than ever. But let's look beyond the magnetic characters and mind-blowing reveals. Instead, we’ll try to decrypt how this series caught on so quickly. I’ll give you a hint; just like in email marketing, the key was audience development. Here are ten Mr.Robot-inspired tips for developing - and retaining - your email audience:

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Topics: Email marketing, Audience Development, Mr. Robot

Email Marketing is Dead! Or, is it?

Posted by Madisyn Collier

Jul 20, 2016 11:40:28 AM

Dearly Beloved,

We are gathered here today to mourn the death of email marketing… Or, are we? After all, reports of email’s demise are often exaggerated.

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Topics: Email marketing, Company, podcast

A Tale of Two Emails (and a Call to Arms)

Posted by Andrea Bridges-Smith

Jul 19, 2016 10:30:00 AM

This blog was originally published on Only Influencers.

I recently signed up for two very different email lists, Pottery Barn and Chubbies. Why on earth would I add more email to my already exploding inbox? In the case of Pottery Barn, it’s because I want some new towels for my guest bathroom and I was hunting for a discount code. In the case of Chubbies, it’s because I heard from a co-worker that their emails were hilarious, and I wanted to see them for myself.

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Topics: Email strategy, email newsletters

Facebook’s Latest Algorithm Change: How Publishers Should Respond

Posted by Madisyn Collier

Jul 6, 2016 12:00:00 PM

Superhero movies are running rampant and, no matter which side of the civil war you're on, one thing is for certain: good MUST defeat evil. But, when it comes to business models, where does distributed content fall? Before you decide which side to root for, let's break down what this battle is about.

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Topics: Social Media, webinar, Facebook, Audience Development, Publishing